British motorcycle helmet manufacturer Ruroc will next month branch out into rider gear under a new brand called Enginehawk.
Company spokesman Elijah Weir says that since launching their motorcycle helmets they have had “tons of requests from our community asking ‘what jacket is that’ every time we put a post out on social media”.
“We’ve made some serious waves in the helmet industry and the aim is to do the same in the motorcycle gear market,” he says.
“The aim is to revolutionise the motorcycle industry and redefine safety-approved gear.
“Our mission is to help save lives and re-invent what motorcycle gear can be and we believe with the help of people like yourself we can most definitely make this happen.”
The company has launched their Enginehawk Instagram page with photos of some of their range of 10 jackets and a thermal vest:
- The .50 Cal is a hoodie leather jacket with a two-way zip;
- Cookies ’n’ Creme is a retro black and white leather jacket with GT stripes down the sleeves and “Enginehawk” across the front;
- Hawkeye UV features discrete reflector bands on the sleeves;
- Ironhead is a collared shirt-style jacket with zipper and press-stud fasteners;
- 916 is a homage to the legendary Ducati 916;
- Predator is a leather and textile hoodie urban jacket;
- Knucklehead is a denim shirt-style jacket;
- Airborne is a waxed-cotton heritage jacket;
- Raptor is an urban textile hoodie jacket;
- Bomber is a textile bomber-style puff jacket with stretch cuffs and matching collar; and
- Thermo vest is, of course, a thermal vest to wear under your jacket.
The brand will be officially launched on 27 April 2021 with full details and pricing.
The company make the following promises about their jackets:
We strive for perfect fit. Gear that doesn’t restrict you. Gear that looks great on all body shapes and sizes. Gear that makes you look like a f*king bad ass.
We only use the highest grade materials that will hold up in a slide. We will only use premium impact armours.
We make gear that looks great on and off the bike. The goal is to make garments riders to want to wear even when they aren’t riding, because that’s the only way to make sure they are when they do.
We keep our prices accessible despite using the most premium materials and manufacturing processes available. We will do this by selling direct to the rider through our website. Our customer is the rider, not the store.
If they are as good as their Atlas 2.0 helmet which we reviewed here, they should be a welcome newcomer to the market.