Triumph Motorcycles is in the business of helping businesses recover from the pandemic – and they’ve recruited a star celeb team to help them out with the coverage.
Victoria Pendleton. Credit: ForTheRide
The heart of the campaign is a celebration of British biking destinations, with Olympic cyclist Victoria Pendleton, TV architect George Clarke, British and Irish Lions rugby star George North and TT racer Maria Costello MBE encouraging the biker community to support local, mosey their way over to their biker cafe of choice, and keep those unique pieces of motorcycle history alive in these unprecedented times.
“The last 18 months have affected us all in many ways,” says Triumph UK & Ireland General Manager Devron Boulton.
“Now that we’re able to ride freely with friends again, the Ride Out to Help Out campaign is a fantastic way of encouraging more bikers from further afield to visit the hidden gems that have been nominated. It’s time to grab our helmets and show our support.”
Bikers looking to partake in the fun can share beloved locations by either registering the venue on Triumph’s campaign website or through social media using the hashtag #RideOutToHelpOut – the campaign has even curated a list of locations, with the hopes of expanding it to include all small business biker cafes, motorcycle-friendly restaurants, and more.
Make sure to let us know if you plan on joining the cause – as always, we’ll keep an eye out for anything else related to the ROTHO campaign from Triumph.
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