EICMA 2023 opening ceremonyEdition number 80 of the International Exhibition of Two-Wheelers opened today. Before opening to the general public on Thursday 9, the six-day exhibition kicks off with two days dedicated to the press and operators: tens of thousands of accredited professionals from 120 different nations.

MILAN, NOV. 7 – As many as 2036 brands attending, more than 700 direct exhibitors, 67% of them from abroad representing forty-five countries. More than 30 percent are companies exhibiting for the first time, eight pavilions occupied, two more than in 2022. Plus tens of thousands of industry professionals from 120 different nations and journalists, content creators, and communication professionals from more than sixty different nationalities.

These are the numbers of Edition number 80 of EICMA, the International Exhibition of Two-wheelers, which returns to the Fiera Milano exhibition center in Rho from today until Sunday, November 12. “Olympics-like data, an Olympics of passion and mobility on two wheels that, unlike the Olympic Games, is celebrated every year,” commented EICMA President Pietro Meda during the opening event, also stressing how the 2023 Edition of EICMA “represents a test of strength for the industry of the sector that once again emphasizes the centrality and international attractiveness of our event”.

The lights are thus rekindled on the world’s most important and long-lived stage not only for the industry, but of every product sector. A 109-year history and an evolution from trade fair to a unique exhibition event, which finds its most important values in the extremely rich content offer and in the dual nature b2c and b2b.

EICMA opens today, with the exclusive press day reserved for the media, a two-day event dedicated to industry professionals: product presentations, press conferences, world previews, conventions, business opportunities and institutional meetings. And it is precisely on the institutional value of the event that EICMA’s CEO and president of Confindustria ANCMA (National Association of Bicycle, Motorcycle and Accessory Manufacturers) Paolo Magri dwelt, speaking at the opening ceremony that was attended by, among others, Deputy Prime Minister and Minister of Infrastructure and Transport Matteo Salvini, Lombardy Region President Attilio Fontana and Anna Scavuzzo, deputy mayor of the City of Milan.

“Today, the undisputed authority won by EICMA,” Magri said, “allows us to also promote important advocacy and communication activities, to turn an exclusive spotlight on the economic and social relevance of this industry, to dialogue with institutions and to bring supply and demand together as no other event is able to do. All this happens in a country that holds the production and market leadership in Europe, that shines in competitions and that with its companies continues to be synonymous with excellence, beauty and innovation in the world.” And, with regard precisely to the presence of companies, there are many important returns announced after the post-pandemic interlude, both among the manufacturers and among companies in the entire extended supply chain.

Everything is ready to excite fans and to once again arouse in visitors the EICMA EFFECT, the goal and slogan chosen again for the 2023 Edition. After the two-day business event, from Thursday, November 9 to 12, EICMA will change its skin and open to its large audience with a dense schedule of special content that will complement the exhibitors’ initiatives and the many products on the stands.

Among this year’s big novelties will be the YUM area, an exhibition space entirely dedicated to urban mobility, institutions and the most innovative start-ups in the sector, as well as the EICMA Esports Arena, which will make its debut at the fair by bringing the world from gaming to the Milanese kermesse for the first time. ”

A project, the latter, created to involve the young and very young, but,” commented President Meda, “also as a tool for companies in the sector to set their sights on tomorrow’s market. There is certainly no shortage of young people at EICMA, but with this initiative, together with the NFT initiative launched last year and which continues, we want to introduce a sort of ‘EICMA algorithm’ on the web to engage them and bring them into a direct experience of passion”.

Not forgetting the well-established and engaging proposal of the e-bike test ride area, the EICMA EFFECT photo set, where EICMA photographers will immortalize for free the emotions of the public aroused by the visiting experience, and the Temporary Bikers Shop, the commercial space dedicated to motorcyclists to buy accessories, clothing, helmets, components and equipment of all kinds for motorcycles and much more.

Last but not least, the show offered in the outdoor MotoLive aera is unmissable: here the public can enjoy a full schedule of initiatives free of charge, including shows, motorcycle test rides, music, entertainment, performances by stuntmen, competitions on the motocross track set up for the occasion and Freestyle and Acrobatic Trial runs.