Triumph Motorcycles America Launches 20-City ‘British Invasion Tour’ on Jan. 9

January 8, 2024 editor Triumph 5 min read

Triumph Motorcycles has already hit the road running – or rather rolling – in 2024, with a host of all-new bikes in a variety of segments, returning favorites, and limited-edition models. To give motorcycle enthusiasts a look at the bikes, the 20-city “British Invasion Tour” will showcase new Triumph models, including selections from each of the company’s model families as well as the new TF 250-X off-road motorcycle. The first stop is in Los Angeles, California, on Tuesday, Jan. 9, coinciding with the unveiling of a new 660. All tour stops are free to the public, but guests must register to attend. For more information, read the press release from Triumph below.

On Tuesday, Jan. 9, Triumph Motorcycles America kicks off a 20-city tour that will showcase an impressive array of all-new motorcycles. In 2024, Triumph is introducing an incredible amount of all-new motorcycles and is poised to make a major impact in the North American motorcycle market, reminiscent of when British rock bands took America by storm in the ’60s.

To celebrate the large wave of new model motorcycles, Triumph is hosting 20 “British Invasion Tour” events across the United States in January and February, where each of the new models will be showcased. At every event, Triumph enthusiasts will gather for an exclusive one-night-only first look at the new 2024 models, which are not yet in dealerships, while also enjoying live entertainment, a variety of activities, and some light food and beverages.

“It’s been a few years since Triumph has planned a tour like this,” said Adam VanderVeen, marketing director for Triumph Motorcycles America, “but with a lineup like Triumph is bringing for 2024, the time is right to host a series of new model release parties like only Triumph can, because every one of these game-changing new motorcycles deserves to be showcased. In addition to offering enthusiasts the chance to see the latest new models, the best part of these tour events is creating a premium brand experience for our owners and fans to come out and enjoy an evening together as a Triumph community.”

The British Invasion Tour will feature a curation of Triumph’s exciting new model year 2024 motorcycles, including the following:

All-New Triumph TF 250-X

Triumph Motorcycles has officially launched the new TF 250-X, revealing a class-leading power to weight ratio and the most complete specification package ever to launch into the ultra-competitive 250cc motocross market.

Developed entirely by Triumph in close collaboration with racing champions including Ricky Carmichael and Iván Cervantes, the new four stroke competition model is an all-new ground-up design. The performance racing powertrain and unique aluminum chassis are ultra compact and super light, with all the best components on the market, already fitted out of the crate.

All-New Triumph Speed 400 & Scrambler 400 X

Born into a peerless bloodline, the Speed 400 joins Triumph’s most successful modern classic lineup, the Speed Twin 900 and 1200, while the Scrambler 400 X takes its rugged design cues from the Scrambler 900 and 1200, with an off-road pedigree that goes back to the first factory Scramblers of the 1950s.

Designed from the ground-up with a new single-cylinder, four-valve, liquid-cooled engine platform at their heart, these new models are designed to deliver a fun, agile, and confidence-inspiring ride for riders of all ages and experience levels.

Updated Triumph Scrambler 1200 XE & All-New Scrambler 1200 X

The cool and capable Scrambler 1200 XE hits the road in the new year sporting updates including latest-generation Brembo Stylema calipers, new suspension with enhanced adjustability, enhanced styling details, and improved touring capability.

The new Scrambler 1200 X delivers the same exceptional core capability, commanding riding position, and torque-rich performance Scrambler customers love, combined with a generous specification of equipment and technology. Built to be more accessible, the Scrambler 1200 X has a seat height of 32.28 inches, reduced to 31.29 inches with the accessory low seat, and dedicated specification that offers exceptional functionality at a more competitive price.

Fully updated Triumph Tiger 900 Rally Pro & GT Pro

Delivering more power, torque, capability, and comfort, the new Tiger 900 range from Triumph Motorcycles is raising the bar for middleweight adventure bikes in 2024. The new lineup includes the Tiger 900 GT, GT Pro, and Rally Pro, each providing a significant step-up in performance and specification.

New for 2024 Special Edition Models

Celebrated as the ultimate café racer since 1964, the Triumph Thruxton will finish its final production run.

In a fitting farewell to this award-winning motorcycle, Triumph has unveiled the Thruxton Final Edition, an exclusive and striking motorcycle with incredible specification, performance, capability, and timeless style.

Available for one year only, the new Triumph Stealth Edition models are an exclusive collection of eight beautiful Bonneville motorcycles. Each model features its own unique tank design which showcases a dramatic hand-painted finish that intensifies in the light to reveal vivid color.

Soon to be announced all-new Triumph 660 Model

A new legend is about to hit the streets. On Jan. 9, an all-new 660 Triumph motorcycle will be announced and will be on display at the kick-off British Invasion Tour event in Los Angeles, California.

The British Invasion Tour is free and open to all. Guests must register to attend. All guests may RSVP and find details about each tour location at the Triumph Motorcycles Events webpage.

See all of Rider‘s Triumph coverage here.

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