MV Agusta Trade-In and Loyalty Program Running Until Dec. 31, 2024
The MV Agusta Trade-In and Loyalty Program, running from May 24, 2024 to Dec. 31, 2024, offers rewards to both new and existing customers that they can use toward the purchase of new, unregistered MV Agustas. The incentive is designed to get more MV Agusta fans on new motorcycles, and participants can receive as much as $2,500 toward a new MV Agusta.
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“We are excited to offer this exceptional program to our collectors and new customers,” said Luca Dovesi, general manager of MV Agusta North America. “The Trade-In and Loyalty Program reflects our dedication to providing value and recognition to our loyal customers while inviting new enthusiasts to be part of our family and experience a true Made-In-Italy Motorcycle Art.”
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There will be two levels of incentives, one for existing MV Agusta owners and one for new owners. The Level 1 Loyalty Trade-In ($2,500) is for current MV Agusta owners who can provide proof of ownership, and no trade-in of an existing MV Agusta motorcycle is required. Level 2 Value Trade-In is for customers who trade in any industry-recognized motorcycle for a $1,500 incentive. At Level 2, an additional $500 incentive is available for trading in a motorcycle from an Italian manufacturer like Ducati or Aprilia.
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To participate, customers must visit an MV Agusta dealer and provide trade-in or loyalty motorcycle info (brand, year, VIN, trade-in value), a photo of the motorcycle being traded in, a copy of the new MV Agusta motorcycle registration, and a copy of the bill of sale for the new MV Agusta motorcycle.
This program is available nationwide until the end of the year. Those interested can find more information at their nearest MV Agusta dealer.
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