LEGO® Teams Up With Ducati
Ducati and the LEGO Group present the latest model in the LEGO® Technic line: the Ducati Panigale V4 R. This release is the result of a licensing agreement signed by LEGO Group and Ducati Motor Holding. This is the first-ever brick reproduction of a Ducati motorcycle. Ducati wanted to ensure LEGO expressed and respected the values of ‘Style, Sophistication, and Performance’ that characterizes the brand, and LEGO did exactly that.
The Ducati Panigale V4 R is the most powerful and high-performance Ducati of all time, with 221 horsepower delivered at 15,250 rpm (234 hp / at 15,500 rpm) thanks to the 998 cc Desmosedici Stradale R, an engine formulated to compete on the track in the WSBK championship.
Per Ducati’s website, the LEGO® Technic Ducati Panigale V4 R measures 32 cm in length, 16 cm in height, and 8 cm in width and is the first motorcycle model in LEGO® Technic history to include a gearbox to simulate different speeds and riding techniques.
“We have all been children fond of LEGO bricks and I think it is easy to understand that this new licensing agreement between Ducati and the LEGO Group is like a dream come true. Two excellences that share the same values of dedication, passion, and attention to detail come together to give life to a unique experience” said Alessandro Cicognani, Ducati Licensing Director. “Our hope is that the Ducati Panigale V4 R LEGO® Technic can bring together, excite and entertain children and parents, but also all the fans who ride their motorbikes every day.”
“The Ducati Panigale V4 R is such an elegant icon and a masterpiece of technology” states Aurélien Rouffiange, Senior Designer of LEGO Technic. “It was essential for me to include as many details and features as I could, to capture all the curves and the unique design of the Red icon, to create for the first time a functioning gearbox and steering as well as a V4 cylinder engine that spins. To me, riding is all about the sensation you feel in connection with the road on your motorcycle. I hope that building the LEGO TECHNIC Panigale V4R model brings you the same excitement. Not only a play experience but also a way to learn about mechanics, power, and technology. The beginning of a long journey with a lot of fun and passion.”
“Being one of the first to have built with bricks the model of an icon such as the Ducati Panigale V4 R was exciting”, stated Paolo Lazzarin, General Manager of LEGO Italia. “The set perfectly captures the spirit and design of the original thereby transforming the concept of performance: pure adrenalin racing and full control. This model is the brainchild of the partnership with Ducati Design Center and I am convinced that LEGO fans of all ages will appreciate the attention-to-detail in this amazing motorcycle replica created by LEGO Technic.”
The LEGO® Technic Ducati Panigale V4 R model, created with 646 pieces, is designed for fans aged 10+ and will be available in Ducati dealerships, in the Ducati Online Shop, in LEGO Stores, in the LEGO Online Store, and in LEGO Brand Retail Stores priced at $69.99.
The post LEGO® Teams Up With Ducati appeared first on Motorbike Writer.