KTM to Distribute MV Agusta Motorcycles in North America
KTM AG announced a collaboration with MV Agusta to start distributing MV Agusta motorcycles in the North American region. The motorcycles will be available at select KTM dealers as well as existing and new MV Agusta stores. For more information, read the press release below from KTM North America.
KTM AG, a subsidiary of Pierer Mobility AG, and MV Agusta have signed a commercial agreement for the distribution of the iconic Schiranna motorcycles in the U.S., Canada, and Mexico.
Related Story: 2020 MV Agusta Brutale 800 Rosso | Road Test Review
The deal, extending over several years, focuses on the distribution, promotion, and customer service of the MV Agusta range of motorcycles by KTM AG’s North American subsidiary. The strength of the brand and the exclusivity of its motorcycles, a symbol of Italy’s design and engineering excellence, and KTM AG’s extensive and solid commercial organization will support the growth of MV Agusta in the North American region.
The agreement is part of MV Agusta’s strategic plan, which envisions significant growth in the coming years. The KTM AG group will create a dedicated U.S.-based legal entity that will be in charge of all MV Agusta operations in North America. Going forward, MV Agusta motorcycles will be distributed through both select KTM AG dealers as well as existing and new MV Agusta stores.
Timur Sardarov, CEO at MV Agusta Motor, said he was “thrilled” by the agreement between the two European motorcycle manufacturers.
“I am confident that KTM’s extensive and professional sales organization paired with the strong appeal of our brand in the region will bring great benefits to both companies,” Sardarov said. “Thanks to our cooperation, we will create synergies that will enable us to accelerate our growth strategy in North America.”
Hubert Trunkenpolz, member of the Executive Board at KTM AG, echoed the excitement about starting a new partnership with “such a historic motorcycle brand.”
“Our brands are going from strength to strength everywhere in the world, particularly in North America where we will exceed 100,000-unit sales in 2022 with the KTM, Husqvarna and GASGAS motorcycle brands,” Trunkenpolz said. “Taking on the distribution of the MV Agusta brand will complement our extensive premium motorcycle range. With the addition of the most iconic Italian luxury motorcycle brand to our KTM North America operations, we are able to ensure support to all North American motorcycle enthusiasts as well as bringing exciting new business opportunities to existing and new dealers.”
The post KTM to Distribute MV Agusta Motorcycles in North America first appeared on Rider Magazine.