Ducati Revenue Increased Despite Lower Sales in 2023
Ducati reported an increased revenue to over €1 billion despite lower sales in 2023.
To be more precise, the Italian manufacturer posted a revenue of €1,089 million, for a net profit of €112 million (10.5% increase over 2022), although they sold 57,224 bikes compared to more than 60,000 in 2022.
Claudio Domenicali, CEO of Ducati, said:
“The results obtained by Ducati in 2023 confirm the validity of the strategic decisions and self-financed investment policy that we have been pursuing for several years. We closed the fiscal year with a revenue that once again exceeded one billion euros and a record operating result, to which must be added the successes in racing which saw us become World Champions in MotoGP and WorldSBK for the second consecutive year”. “ Strengthened by the goals achieved, we look to the future with determination and continue with the development plan of the brand and the product range, with the desire to expand our presence towards new segments, speak to new motorcyclists and grow the community of Ducatisti. The entry into motocross planned for this year is proof of this.”
The record results show for Ducati’s charge into several into different segments with several new bikes. For one, the DesertX was launched for the off-road adventure market and has found a strong following since then. Also, there is the Hypermotard 698 Mono, bringing the maker into the single cylinder supermoto fold. Other models also did well such as the sport-tourer (some call it the hyper-tourer) Multistrada V4 RS.
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