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BRP Breaks Ground on Can-Am EV Motorcycle Plant

BRP Inc., the parent company of Can-Am on- and off-road vehicles, as well as numerous other powersports products, has announced the start of construction of its first EV manufacturing plant, marking a major milestone in the company’s electric journey.

The announcement came the same day as a groundbreaking ceremony on Oct. 3 of the Can-Am electric two-wheel motorcycle production facility in Querétaro, Mexico, which will be adjacent to the current BRP campus in the city.

According to a media statement from BRP, production of the Can-Am Origin and Can-Am Pulse, the company’s first two electric motorcycle models unveiled at the recent Club BRP, is set to begin in March 2024, with expected deliveries to consumers during summer 2024.

Related Story: Can-Am Unveils Two Electric Motorcycles

“We have set out to reclaim our motorcycle heritage with the launch of a lineup of electric 2-wheel motorcycles, and we are gearing up to execute on our plan,” Sandy Scullion, president of Powersports Group at BRP, said in the media release. “We are excited to begin the construction of this new state-of-the-art EV manufacturing facility in Querétaro, Mexico, on the same campus where we are already producing our Sea-Doo personal watercraft and Rotax engines. We look forward to producing the first electric Can-Am motorcycles for a new generation of enthusiasts.”

Can-Am Pulse

New Can-Am Plant Will ‘LEED’ the Way

BRP reps said the electric motorcycle manufacturing plant is planned to initially generate 500 new jobs in an inclusive work environment that will be accessible to everyone, with modifiable workstations that can be adapted to different people.

Additionally, the manufacturing plant was designed follow LEED (Leadership in Energy and Environmental Design) principles with sustainable materials in line with BRP’s Corporate Social Responsibility Plan to reduce the carbon footprint of its operations. According to the U.S. Green Building Council, which developed the principles, LEED-certified buildings “save money, improve efficiency, lower carbon emissions and create healthier places for people” and are ranked in four different categories: certified, silver, gold, or platinum.

Can-Am Origin

BRP leaders were in attendance at the Oct. 3 groundbreaking ceremony, as well as other special guests, including Graeme C. Clark, Canadian ambassador to Mexico; Luis Nava, mayor of the city of Querétaro; Íker Jiménez, general director of Global Economic Impulse; Tania Palacios, secretary of sustainable development of the Municipality of Querétaro; and Marco del Prete, secretary of sustainable development.

For more information about BRP, visit the company website.

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