BMW Motorrad Sales Broke Records in 2024
BMW Motorrad sales broke records again in 2024, with the German marque claiming to sell a total of 210,408 new bikes.
The biggest seller was of course, and without doubt, the new R 1300 GS and the previous R 1250 GS. Their biggest market was once again in their homeland.
Top sales region and countries:
- 118,727 new bikes were sold in Europe, making making it the most valuable region.
- Sales in Germany were up eight per cent with 26,177 bikes.
- France was the next best-performing country, with 20,693 units.
- Followed by Italy, with 16,617 units.
- Central Europe, which includes countries like Poland, Romania, Switzerland and Serbia collectively sold 11,411 new bike sales. It was a 12 per cent increase from the previous year.
Best-seling models:
- As mentioned ealier, R1300 GS and R1250 GS were the most popular, selling 68,000 worldwide.
- The S 1000 RR was the best-selling four-cylinder model, with 11,610 shifted
- The entire four-cylinder family (S 1000 RR, M 1000 RR, S 1000 R, M 1000 R, S 1000 XR, and M 1000 XR) sold 27,147 units worldwide.
Markus Flasch, head of BMW Motorrad, said, “I would like to extend my heartfelt thanks to our customers and community around the world for the tremendous trust they have placed in us once again in 2024. With the strongest sales result in company history, BMW Motorrad remarkably claims the 1st Place in the global Premium Motorcycle segment. Our market leadership in numerous segments and markets in based on our claim to innovation leadership, our highly attractive product offering as well as the consistent strategic focus on brand strength. Based on these success drivers, BMW Motorrad is well-positioned for the future and so I approach the year 2025 with a very positive outlook.”
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